Brief: Create a new visual identity for Shop Qatar Festival. One of the most popular event in Qatar and in the golf . It is simply a concentrate of pop up shops, of workshop, of fashion shows, of makeup Masterclass, of live shows but also concerts. I’ve done posters, magazines, more than 3km of a facade branding,video teasing, photos… 

Concept: The branding must be very sober and elegant because it will be for fashion events. We played with the formes and patterns in a negative spaces. The inspiration comes from the mondrian paintings. the difficult part was to deal with 2 languages: English and Arabic for all the creations.