Brief: Kenzo launches a capsule collection of ping pong equipment. Imagine and develop the artistic direction of the collection as well as its universe. The digital communication strategy for the launch as well as the communication elements will have to be developed as well.
Binom: Bridget Lauri
Concept: We highlight our product on a monochrome background. This way, the idea of duality is easily exposed to illustrate the similarities in styles that other people may have. Ping and Pong. A visual identity very colourful and eventful. Where each eye represents a different culture and ethnicity.
