Insight: Despite the awareness raised about sexism and harassment by the #metoo and #balancetonporc movements, 75% of women find that not much has changed.
Idea: If we want behaviors to change, we have to deal with the source of the
problem: education. A campaign that corrects sexist thinking and behavior towards women. Interactions with the ads lead toa petition aiming to change the sexist education that exists in our society.