Brief: Adidas launches a new shoe 100% recyclable and created from a single material without glue. It is a revolutionary product because once returned it is broken down and recycled to create a new pair. I had to create the whole campaign to promote this product.
Concept: Human being is naturally lazy… How to incite people to recycle their shoes? I had to show them that it was simpler than what they thought. It is through an instruction manual that seems complex to show them that it is simpler than what they think.
